Senior marketing leadership helping AI, wireless, fiber and SaaS companies grow
Zenga Consulting is a boutique marketing firm providing fractional CMO and end-to-end marketing for AI, wireless, fiber and technology companies. Strategy, communications, product marketing, demand generation, content, creative and video, and analytics, led by someone who has run marketing inside companies like yours.
Contact our team- Physical AI Infrastructure
- Agentic AI & Governance
- 4G, 5G & 6G
- Fiber Networks
- Private Networks
- Data Centers
- Healthcare
- Sports and Entertainment
- Real Estate
A clearer story, a sharper plan, and the work to get it done
The best technology deserves marketing that explains it well. Zenga works as an extension of your leadership team to sharpen the message, set the plan, and deliver the content, graphics and video that carry it, so your product gets the attention it has earned.
Fractional CMO and C-suite advisory
Senior leadership that owns the strategy, runs the function and reports to the CEO and board, on a retainer, project or interim basis.
Strategy and go-to-market planning
Market and competitive analysis, segment priorities, and integrated plans that tie launches, events and campaigns to revenue goals.
Product marketing and positioning
Messaging your sales team, website and investors all tell the same way, with launch execution and claims your customers can trust.
Demand generation and sales enablement
Campaigns across digital, email, events and partners, plus the decks, battlecards and case studies that help sales close.
Content and thought leadership
Website copy, whitepapers, case studies, blogs and executive commentary that get your experts read and quoted.
Media, analyst and investor relations
Press releases, briefings and investor communications, run directly on your behalf or alongside your existing agency.
Creative design, graphics and video
Brand, collateral, web design, campaign graphics and video from script to final cut, including humanizing AI-generated creative.
Analytics and marketing operations
Metrics, dashboards, marketing automation and CRM alignment that show what is working and where to invest next.
Trusted by leading companies across AI, wireless and fiber
We honor the privacy of our customers, so you won't find a logo wall here. Zenga has served leading companies in strategic verticals as their marketing function, and in several cases in a senior advisory role to the executive team, including:
- ECSite.ai
- Airspan.com
- PrimeSoft.net
- MatSing.com
- Corning.com
- SaveHeart.life
- SDIPresence.com
- Inorsa.com
Company names are shown as web addresses for identification only. References are available on request.
Consult, collaborate and communicate, then focus on the how
Great marketing is won in execution. Zenga gets the who, what and why right, then puts most of its energy into the how: what gets done, by whom, by when. Five building blocks give that work its shape, applied in whatever combination the engagement calls for.
We serve our clients by addressing the needs of every key stakeholder: customers, employees and ownership.
Analyze and recommend
Understand the market, technology, customers, competitors and regulatory environment, and come back with recommendations you can act on.
Build the go-forward plan
A pragmatic, integrated go-to-market plan that starts with the quickest wins.
Produce the deliverables
Collaborative, hard-hitting, and focused on what moves the needle.
Execute and launch
Get everyone on the same page and move the chain.
Measure and improve
Post-launch analysis, clear reporting, and the next set of recommendations.
Creative and video that bring the story to life
Compelling creative is how a technical story gets understood in the first five seconds. Zenga delivers design, web and video as a full service or as support to your in-house team.
AI drafts the design, we make it yours
AI tools produce first-draft visuals, layouts and video in minutes. Zenga uses them to move faster, then adds the human work that makes the result unmistakably yours: fitting the output to your brand system, using real product and customer visuals, and refining the typography and layout so everything you publish looks and sounds like it came from your company.
- Brand and creative designIdentity and guidelines, catalogs, datasheets, campaign and social graphics, trade show materials, presentation design.
- Website design and buildStrategy, design, content, build and launch, with search built in so the site ranks for the terms your buyers use.
- VideoExplainer and product videos, customer stories, executive clips, event recaps and social cuts, from script to final edit.
- Humanizing AI designReview and rework of AI-generated design, decks and video, plus guidelines so your team can use the tools and keep the brand.
Led by a marketing executive who has done this job inside technology companies
Manish Matta co-founded Zenga Consulting in 2021 after more than 25 years leading marketing for technology companies, from startups to Fortune-ranked firms, across wireless, telecom, fiber, cloud, AI, healthcare and public safety. He leads every Zenga engagement personally, backed by design, web and video specialists.
In every engagement he sets the strategy, owns positioning and go-to-market, and reports to the CEO or, where one is in place, the head of marketing. He is a hands-on executive by conviction: the positioning, the go-to-market plan, the flagship announcement and the board narrative come from him rather than from a delegated team, because the message is the strategy and he does not separate the two. Management teams get a marketing leader who owns the outcome and stays close enough to the work to guarantee it.
Before Zenga he was Vice President and Head of Marketing at ExteNet Systems for more than nine years, taking the company through two exits as a private company and a $3.5 billion valuation at the final exit before he left. Earlier he was Senior Director of Marketing at Zhone Technologies. He is equally at home in public and investor relations, and is the voice to reporters, analysts and investors for the companies he represents.
Connect with Manish on LinkedIn
Creative leadership that turns strategy into a brand people notice
John McCormack brings more than 25 years of creative direction, art direction and design experience across technology, healthcare, B2B and consumer brands. He works with Zenga Consulting to translate strategy and positioning into clear, compelling visual communications across brand identity, digital, print, presentations, campaigns and video.
His experience spans both in-house creative leadership and agency/consulting work, giving him a practical understanding of how creative needs to function inside real marketing organizations. From establishing visual systems to developing campaign creative and sales materials, John focuses on work that is distinctive, consistent and built to support the business objective—not simply decorate it.
Connect with John on LinkedInWe'll help your marketing keep pace with your product
Whether you need a plan for a launch, a message that lands, or a leader for the marketing function, a short conversation is enough to find the right fit.
Contact our teamManish Matta
Co-Founder and Chief Marketing Consultant
Based in the Chicago area, working with clients globally.